Buying commercials, frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.
Just like advertisers pay for the commercials you see on television during your favorite show, some advertisers also choose to focus their marketing dollars on radio advertising. That is, buying commercials, frequently called spots in the radio industry, to promote their products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser's commercial to its listening audience.
In radio advertising, there are numerous types of commercials that an advertiser might employ, similar to how brands might pursue different print advertising options (newspaper vs. magazine, for example) or electronic advertising options (email vs. social media).
Let's take a look at a few of the more popular types of radio advertisements.
Fast-food restaurant McDonald's ad campaign targeting drivers on the road is a situation to which we can probably relate: late-night driving, quiet radio tunes, rain on the windshield, passengers asleep around us. At the end, they throw in the idea that they're awake too and, oh, by the way, they have coffee and apple pie hot and ready to go.
Depending on your brand and the type of message you're trying to convey, you'll likely lean toward one of these popular radio advertising choices.
Live read :
The ESPN Radio show Mike & Mike is a good example of a format where you can hear commercials read in real-time online by a radio announcer, a type of commercial also known as a live read. This type of advertisement is more effective with a really popular on-air host because advertisers hope that the host's voice will carry extra weight with the show's audience.
Sponsorship :
Many radio stations implement sponsorships for certain types of radio segments, such as traffic, weather, or sports scores during halftime of the big game. It will generally sound something like this: 'This hour's weather update brought to you by Beach Rentals. Call Beach Rentals for all of your vacation needs.'
Produced spot :
A produced spot can either be a straight read of your advertising message or a read that incorporates multiple voices, sound effects or a jingle. A Advertising Company In Mumbai is a short, catchy song about your company. These typically tell listeners where to find your business or your products and can be funny, serious, or informative. So, what are the advantages and disadvantages of using these types of radio advertising? Let's take a look.
Some people might say that radio advertising is a less effective form of communication than others, given the prevalence of personal mp3 devices, smartphone music applications, and satellite radio. Yet, radio advertising still presents many advantages, as well as disadvantages, of course.
There are still effective ways to reach a large number of people. While millennials may be dumping radio, there are millions of consumers who find this free resource invaluable. And even then, there are ways to get into ad-supported free versions of the latest apps like Spotify and Pandora.
Newspaper rates are up (even though circulation is down). TV ad rates are up (even though viewership is down).Radio advertising costs grew less than any other major form of advertising.
